Email Marketing Success Strategy
There are many ways to measure success in email marketing. After launching a campaign a number of measures can indicate overall performance and present new areas for improvement. You can identify the effectiveness of each email marketing initiative by taking a look at click-through-rates, how conversion rates are impacted by a certain email, or how much website traffic is being generated. To get a great success in email marketing. We should be focused on promoting beneficiary engagement and reducing unsubscribers. If the right strategy is created all of the above is definitely possible.
You need great research to understand your audience. However to achieve the main objective you need to implement a series of best practices in order to develop the strategic approach. There are most important and useful email marketing elements to keep in mind to get the desired result.
#1 Timing and Frequency of the campaign
One of the most important elements to focus on in an email marketing strategy is timing in which you send your campaigns. You may be located in New Delhi, but a large portion of your target demographic is in a different time zone. The time of day when users receive emails can directly affect the indicators like open-rate and click-through-rate. Segmentation is very important as they receive your messages at the right and convenient time. We have to send the different message to the different audience globally.
If you’re looking to maximize user engagement with your emails you have to send an email at the appropriate time. Another factor which is as important as timing is frequency. Frequency also plays a major role in performance. Today there are many emails sent to users which irritate them. The fact is that the more messages you send the less effective they will be. So, we have to keep emails at two per week at most to ensure that we are still reaching our customers. It totally depends upon the industry many times twice a month can work for a campaign.
Selection of Subject Line
A good impression of your brand depends on subject lines. An effective subject line makes interest and builds anticipation of the email’s content. You need to tell about your brand in under 50 characters and it needs to be attractive for the clients. We need to keep in mind that simplicity works best but you have to be creative and think out of the box too.
Visuals and Copy of content
Images speak louder than words these lines are very suitable for successful email marketing strategy. In general, visuals make a great impact of email marketing strategy. Users don’t want too much to read. They just want to know the main content of the mail.
Optimization for All Devices
There was a time when people use to read email only on computers. Today users are connected to email through smartphones, tablets, desktops, that include a wide range of different devices. One person views an email differ from other people. So, to ensure that your mail reaches all the customers you have to access every device. Being able to optimize an email design allows all recipients on nearly every device and platform imaginable to have a user-friendly experience that allows them to view the content as intended.
Personalization of Email
The content you send users through email leads should be appropriate and provide meaningful value. You have to send a personal email to your customers. Your messages will be more effective as the content relates to your brand.
So, friends if you want to run a successful email marketing campaign these are the key points which you should keep in mind.