What is digital marketing?
It is a process of marketing of products or services using digital technologies using digital mediums like mobile phones, display advertising, etc.
The Internet is accessible to everyone in today’s world and the number of people who go online is increasing every day? According to Pew Research, internet usage among adults increased by more than 5% in the last three years. Which is making a change in customers buying behavior.
Today the entire world is busy with digital activity for their day to day task on digital devices. We use digital marketing to create awareness, consideration, purchase, and loyalty for any product or service. Marketing means get in touch with your audience in the right place and time. It indicates that you need to meet them on the internet where they spend time.
which method is more useful for our business traditional or digital?
There are two ways to promote our business one is traditional and other is digital. In the traditional marketing method, we use outdoor ads, TV ads, etc. it is very costly to execute. In traditional marketing, there are many drawbacks like specific targeting is not possible, the reach is local and the results are not measurable.
Digital marketing method can solve all these problems very easily and effectively. We target audience with the help of acquisition channels. These acquisition channels are the search engine, social media, Email marketing, display advertising, and affiliate marketing. Few supporting channels like mobile marketing, website, and analytics which aids in digital marketing. There are many search engines which are used like google, bing, yahoo, etc
A number of career options in digital marketing are:
- Search Engine Optimization Manager
- GoogleAds Campaign Manager
- Social Media Marketer
- Digital Media Planner
- Content Marketer
- E-commerce Sales Professional
- Affiliate Marketer
Search Engine Optimization (SEO)
This is the method of optimizing your website to “rank” higher in search engine results pages to increase organic traffic to your website. The search engine page includes keyword, search text ads, product listing ads, etc. Some important channels which in SEO include:
Social Media Marketing
It is a process of promoting business on a social media platform. The aim of social media is getting people into a conversation for the product or service. It helps to create a buzz for the product and aware to the unaware customers.
The channels use in social media marketing includes:
Email is useful to promote content, discounts, and events, etc. Direct mail is sent to the targeted audience. This method is very flexible and cost effective. Many types of emails you might send in an email marketing campaign includes:
- Blog subscription newsletters
- Follow-up emails
- Customer welcome emails
This is performance-based advertising where you receive a certain commission for promoting someone else’s products or services on your website. This method is used for direct leads and conversions. It is very helpful to get fast results. Affiliate marketing channels include:
- Hosting video ads through the YouTube Partner Program
- Posting affiliate links from your social media accounts
PPC is a way to drive traffic to your website by paying a publisher for every time your ad is clicked. One of the most basic types of PPC is Google Ads, which allows you to pay for top slots on Google’s search engine results pages.
It is a process which is used to find product or services online by users. Users use Mobile Apps for online purchasing.
A website is a marketplace on the internet where we can sell our products or services. This helps to analysis our task and we can see the progress. We can make changes our digital marketing strategies according to the trend.